Steven Spielberg’s ‘Disclosure Day’ Global Cume Hits $12.5M On First Day – Box Office Update - Deadline

SATURDAY AM: Universal and Amblin’s Steven Spielberg-helmed Disclosure Day is doing much better than anticipated with an expected $44M domestic opening, half of that fueled by Imax and PLFs — and that’s a good thing. There was some concern heading into the weekend that the wheels were going to fall off this UFO; Monday’s press screening at The Grove in Los Angeles received limp claps and a lot of cynicism from fellow reporters. However, Universal has been able to draw out that older-skewing audience that grew up with Spielberg, close to 40% over 45, while also hitting Millennials (25-34), who were the biggest demo at 24%. The biggest reason why audiences bought tickets to Disclosure Day? Spielberg at 55% per Screen Engine and Rentrak’s PostTrak. Evidence that Uni was going after an older demo remains in the iSpot figures, which show a linear TV spend north of $24M, more than the first weekend spends of Masters of the Universe ($12M) and just under that of Star Wars: The Mandalorian and Grogu (near $29M). Most of the ads were taken on NBC (33%), with spots running during NBA games, the Winter Olympics, the Super Bowl, MLB games and La casa de los famosos. blogherads.adq.push(function () { blogherads .defineSlot( 'medrec', 'gpt-dsk-tab-mid-article1-uid0' ) .setTargeting( 'pos', ) .setTargeting( 'viewable', 'yes' ) .setSubAdUnitPath("ros\/mid-article") .addSize(,,,,,,,,]) .exemptFromSleep() .setClsOptimization("minsize") ; }); Diversity demos were 57% Caucasian; smaller than usual 18% Latino and Hispanic, which is always dominant in any box office weekend; 11% Black and 8% Asian American. Spielberg’s latest is playing evenly throughout the country but best in the Mountain and West regions. The AMC Lincoln Square in NYC is currently the pic’s top-grossing venue with north of $85K. Watch on Deadline if ( !window.pmc.harmony?.isEventAdScheduledTime() ) { pmcCnx.cmd.push(function() { pmcCnx({ settings: { plugins: { pmcAtlasMG: { iabPlcmt: 2, } } }, playerId: '32fe25c4-79aa-406a-af44-69b41e969e71', playlistId: '0199e506-e642-7728-8264-463efe71337b', }).render("connatix_contextual_player_div"); }); } else { // This should only be get called when page cache is not cleared and it's event time. window.pmc.harmony?.switchToHarmonyPlayer(); } Credits to Uni; they cut a really intriguing ‘what-the-hell-is-going-on’ trailer for this movie between the animals peacefully approaching humans and Emily Blunt speaking in alien tongues. PostTrak exits show that 26% of those moviegoers polled said it was the most influential piece of marketing. CinemaScore was a B, lower than Minority Report and War of the Worlds‘ B+; however, Disclosure Day was no A.I. (C+). PostTrak exits show a 61% definite recommend, which is alight. Now, it’s all about legs for the reported net $115M production. blogherads.adq.push(function () { blogherads .defineSlot( 'medrec', 'gpt-dl-mid-article-inject2-uid1' ) .setTargeting( 'pos', ) .setTargeting( 'viewable', 'yes' ) .setSubAdUnitPath("ros\/mid-article2") .addSize(,,,,,]) .exemptFromSleep() .setClsOptimization("minsize") ; }); Talk about receiving applause at the The Grove — let’s hear it for Focus Features’ Obsession, which had a packed auditorium 7 at the 7:15 p.m. show. When do you experience that in a movie’s fifth Friday? As we told you yesterday, the Blumhouse co-production, Curry Barker-directed genre pic is outstripping the Oscar-winning Blumhouse Get Out this weekend at the domestic B.O, but now that cume will be higher by EOD Sunday with $190.3M after a $21M fifth weekend, -17%. What is a great comp here? How about 1999’s Oscar-nominated summer surprise The Sixth Sense which had five $20M+ weekends straight. Obsession (outside its $17.1M opening weekend) has had four out of five $20M+ weekends with its cume outstripping that M. Night Shyamalan horror pic by +8% by tomorrow, that movie finalizing at $293.5M domestic. What’s next for Obsession? How about an Oscar campaign? We’ll see. All films this weekend are ringing up $127.4M at the domestic B.O. with Universal repping 51% of that total between Disclosure Day and Obsession. The frame is -17% from a year ago when Uni launched the live-action take of DreamWorks Animation’s How to Train Your Dragon to $84.6M. Lionsgate Premiere (the label dedicated to more independent releases) has the Chinese-Hong Kong martial arts feature The Furious from Kenji Tanigaki, which is looking at $1.4M on Friday and $3M for the weekend at 1,744 sites. Some rivals are surprised that the movie is as limited as it is as critics love it at 97% Certified Fresh in addition to audiences with an A CinemaScore. Pic is playing the coasts (31% of the gross is coming from the West compared to a norm of 25% for other titles this weekend) with the AMC Empire NYC The Furious’ best multiplex with $15K-plus. Half of the audience is under/over 35. Diversity demos are 31% Caucasian, 23% Latino and Hispanic, 20% Black, 19% Asian and 7% Asian American. Trailer below: Bleecker Street’s RuPaul comedy Stop! That! Train! from filmmaker Adam Shankman brought it Friday with $930K for what’s expected to be a $2.2M+ opening at 1,161 sites. Bleecker has been trying to make roads in the indie comedy space and that’s a higher start than their previous Downton Abbey spoof Fackham Hall ($625K opening at 1,112 sites) and Spinal Tap II: The End Continues ($1.6M at 1,970 theaters). We’re hearing good ticket sales in NYC, L.A., Boston, San Francisco, Palm Springs, Chicago, Seattle, Atlanta, D.C., Philly and San Diego, to name a few. Rotten Tomatoes critics are at 83% fresh with audiences at 81%. Trailer below: FRIDAY MIDDAY: Good news so far: Universal and Amblin’s Steven Spielberg-directed Disclosure Day is coming in ahead of expectations (which had been $35 million at the domestic B.O.) with a $42.5M three-day cume at 3,824 screens after a Friday that’s shaping up to be $18.5M including last night’s previews. Disclosure Day has all the intelligent life of Imax and PLF auditoriums working in its favor. That would be the best-ever start for a Spielberg and Amblin original movie; the story is by the three-time Oscar winner, with his longtime collaborator David Koepp penning the screenplay. The Rotten Tomatoes audience score stands at 75%. CinemaScore is out later tonight. The CinemaScores for E.T. and Close Encounters are unavailable from the audience exit firm, but among Spielberg sci-fi movies Minority Report and War of the Worlds get a B+, while A.I. (based on concepts by Stanley Kubrick, who handed them over to Spielberg) was a low C+. blogherads.adq.push(function () { blogherads .defineSlot( 'medrec', 'gpt-dsk-tab-mid-articleX-uid2' ) .setTargeting( 'pos', ) .setTargeting( 'viewable', 'yes' ) .setSubAdUnitPath("ros\/mid-articleX") .addSize(,,]) .exemptFromSleep() ; });